Sales Support Roles for Better Customer Interaction

How can companies improve their sales engineers' specific product knowledge?

• Provide sales engineers with more and better training
• Assign sales engineers to single product lines
• Pair new sales engineers with senior ones for mentoring

What are some of the post-sales roles that sales engineers can handle effectively?

• Logistics coordination
• Project management
• Engineering

Overview/Description

Completing "large deal" sales typically requires a team approach. This Business Impact examines the roles involved with such an approach.

Target Audience

Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles.