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Planning for Effective Selling

Planning for Effective Selling

What types of customer information should sales representatives learn about in advance of meeting with buyers?
  • Vision
  • History
  • Locations
  • Key employees
  • Competitors
  • Distribution channels
What sources can sales representatives use to find this information?
  • Annual reports
  • Company newsletters
  • Company websites
  • Industry associations
  • Trade journals
Selling with a seat-of-the-pants approach is a gamble. This Business Impact details an alternate approach.

Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles.

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