Writing for Business

When embarking on any written communication, you need to consider the audience and purpose:

• Audience: Before you begin, clearly define your audience. Put yourself in the shoes of your readers and be clear about their needs. Consider what the audience expects from the communication and whether it's a formal or informal communication.
• Purpose: Consider the purpose of every written communication, as failure to do so can lead to frustration on the part of the audience and failure to achieve your goal. Think about whether you need to inform, or persuade. Also, decide whether the tone is informal, or formal.

Keep in mind the central message of your communication and remove any superfluous or irrelevant detail. Conciseness is key. Make sure to carefully proofread any written communication.

Overview/Description

Now, more than ever before, professionals use written communication, so mastering the skill of writing clearly is essential. This Business Impact explores the importance of keeping in mind the audience and purpose of any written communication.

Target Audience

Professionals in non-managerial roles who wish to improve their ability to write effectively