Using Web Analytics to Increase Sales

What kind of data does web analytics provide?

• User information such as location, date and time, frequency and duration of visits, and browser and hardware details
• Session metrics including page views, page-by-page clickstreams, and user browsing behaviors
• Product statistics detailing popularity, sales volume, and browser-to-buy ratios
• User search results and keywords

What benefits does web analytics provide your business?

• You can identify the best referral sites for your advertising
• You can determine which products are more popular and which promotions are most effective
• You can track buyer habits to determine interests and target cross-selling opportunities
• You can identify clickstreams and errors to optimize your web site's layout

Overview/Description

Website activity can provide valuable sales data. This impact explores how web analytics can increase sales.

Target Audience

Anyone who wants to develop or refine their marketing skills