Sales and Marketing: Two Sides of the Same Coin?

What are the major differences between Sales and Marketing?

• Marketing works to reach and persuade customers to purchase products.
• Sales works to secure and close contracts.

What can Sales and Marketing do to better coordinate their activities?

• Managers must lead an initiative to integrate their departments.
• Communication between departments must be encouraged and improved.
• Goals must be aligned to foster cooperation.
• Product and sales cycles should be synchronized to ensure consistent brand messaging.

Overview/Description

Despite having similar goals, sales and marketing are often at odds. This impact explores how to improve relationships between the two divisions.

Target Audience

Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles.