Prompting Action through Focused Communication

What are the steps for focusing communication?

• Listen and distill what you've heard and learned.
• Remain open to challenges, objections, or resistance.
• Articulate clear, simple, and powerful statements about issues and situations.
• Connect relevant information.
• Convey insightful and relevant points that are valuable to the business situation.
• Cut through complexity.

What guidelines should be followed when focusing communication?

• Plan ahead.
• Develop a script.
• Tell a story.
• Check for understanding.

Overview/Description

Making a sale is as much about communicating your ideas as it is developing your strategy. This Business Impact explores tactics and tips for focusing your communication in a way that moves your prospect to action.

Target Audience

Experienced sales professionals who wish to improve their ability to advance their sales by communicating with business acumen