Educating and Collaborating with Customers

How can you act as a collaborative educator?

• Stand out as authoritative and confident.
• Engage in meaningful and bi-directional discussion.
• Bring new perspectives that produce insights.
• Keep abreast of your customer's industry.
• Use probing questions to reveal the customer's specific business priorities.
• Question how your customer is thinking about the issue at hand.
• Offer solutions customized to the customer's specific situation.

Overview/Description

Today's sales professionals need to challenge their customers' thinking, presenting new solutions, and highlighting issues customers may fail to notice. This Business Impact explores the role of the sales professional as a collaborative educator in the online advertising industry.

Target Audience

Experienced sales professionals who wish to improve their ability to educate and collaborate with customers